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Understanding the user
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User research
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Persona
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User painpoints
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User journey maps
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Competitor audit
Personas:
Considering two personas was crucial as it addressed the distinct needs of different user groups. The first persona represented users seeking support from the community fridge, while the second persona focused on individuals who could contribute to fridge upkeep while pursuing their own goals and objectives.
Starting the design
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Ideation
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Sitemap
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Digital wireframes
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Low-fidelity prototype
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Usability studies
Ideation:
Conducting a rapid ideation exercise, I generated ideas to address the identified gaps from the competitive audit, with a specific emphasis on optimizing Fridge Check-ins and implementing comprehensive item tracking mechanisms.
Sitemap
Digital Wireframes
After ideating and drafting some paper wireframes, I created the initial designs for the L.A. Community Fridges app. These designs focused on locating local fridges and information as well as easy QR scanning to complete fridge check-ins.
Low-fidelity prototype:
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of selecting a fridge to check into.
Refining the design
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Mockups
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High-fidelity prototype
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Accessibility
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Responsive design
Mockups - Mobile
Based on the insights from the usability studies, I applied design changes like providing easy view of fridge information and access to quickly check into fridges.
Mockups After 2nd Usability Study
The second usability study prioritized enhancing legibility and creating visually recognizable imagery to help users easily locate and access the information they need in person.
Mockups - image-to-text
Efforts were made to streamline the volunteering process by implementing image-to-text functionality, reducing the need for extensive product listing.
Mockups - gamification
The creation of an aesthetically pleasing design played a pivotal role in attracting new users to the platform. To enhance user engagement, animation was strategically integrated to introduce gamification elements, effectively complementing the point system and fostering a more interactive experience.
Mockups - Inventory tracking
In order to minimize food waste, a key objective was to provide users with a streamlined interface that allows for quick scanning of available items within each fridge. This facilitates efficient planning and decision-making for users, enabling them to identify and select items they may wish to take or contribute.
Responsive Design
The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit specific user needs of each device and screen size.
Going forward
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Takeaways
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Next steps
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